What time is your interview scheduled and who will you be talking with when you call/skype?
Deirdre Haj, Director of Full Frame Film Festival
Who started it and who runs it?
Started in 1998 by Nancy Buirski as Double Take Documentary Film Festival
Deirdre is the current Director
What is the mission of the festival/conference? (copy and paste the first paragraph)
Full Frame serves the documentary form and its community by showcasing the
contemporary work of established and emerging filmmakers. The festival
provides a space that nurtures conversation between artists, students, and the
Full Frame audience. Full Frame is committed to enhancing public understanding
and appreciation of the art form and its significance, while making films more
accessible to a wider audience.
***How does this compare with their actual programming choices from the past two years? Be specific in describing what they program (mode, categories within mode, niche, Political? Global? Local? Gender? Sexuality? Race? Any themes that you see? etc...)
Where is the event?
Downtown Durham, NC
When is the event? (Give dates from last year if not current)
Last year: Thursday April 3 - Sunday April 6, 2014
Takes place every year in the spring
How do you submit? Snail mail, online, withoutabox, through their site, etc...
Application is submitted online through FilmFreeway or withoutabox.com
Requires 3 DVD screeners mailed to them
When are the deadlines to enter? Early? Reg? Late?
Regular Deadline: August 15 - October 15, 2014
Late Deadline: October 16 - December 15, 2014
How much does it cost to enter?
Regular Fee: $40
Late Fee: $60
*plus whatever it costs to mail the DVD screeners
Who’s eligible, what are the guidelines to enter? (for 2015 festival)
Short feature length documentary films completed after Jan. 1, 2013
Submit most complete version
Cannot guarantee an updated cut will be screened if you submit a rough cut
***Is there a Student category?
What formats do they except for jurying? DVD, Vimeo, Flash drives?
Require submissions on DVD
No online links are accepted
***What formats do they except for exhibition/screening?
How many films screened at the festival last year?
99 films*
How long is a typical shorts block or paper presentation block at their event?
Film blocks can run anywhere from 1 hour to 3 1/2 hours depending on the film.
Paper presentations or other presentations are typically 1 hour to 2 hours.
How many films or papers do they program per block?
There are 7 locations and each location has a different event happening at once.
How do people register to attend? Is there a cost to attend as a guest?
Tickets and passes are purchased through the Duke University box office.
They can be purchased online, in person, by phone, and at the festival.
Tickets Prices
- for films $15
- for opening night party and awards BBQ $25
- for closing night film and Full Frame Theater screening FREE but w/ ticket
- for other FREE and no ticket
Passes Prices
- for 20+ films and event pass $550
Look at sponsorship page and see what businesses, grants, and private entities give money to the event. Figure out how many of each kind and note any leads that might be useful to us.
Presenting
- Duke University**
Leadership
- Capitol Broadcasting Company, Inc.**
Supporting
- A&E Indie Films
- City of Durham**
- Durham Convention Center
- PNC**
- Marriott at Durham City Center**
- Quince Imaging
- North Carolina Arts Council**
Benefactor
- The Carolina Theatre
- Giorgios Hospitality Group Restaurants**
- Art Works
- Vimeo**
Partner
- Alizarin Gallery
- Breakiron Animation & Design
- Bull City Mobile
- Counter Culture Coffee**
- Figure 8 Films
- FIT IT Solutions
- Glass
- Hartley Film Foundation
- Merge Records
- Duke Nicholas School of the Environment**
- The Reva and David Logan Foundation
- Saladelia Cafe**
- The Mad Hatter’s Cafe and Bake Shop**
- Theo Davis Printing
- Pops**
- TROSA
- Julian Price Family Foundation
What are their sponsorship levels and incentives for each level?
Friend: $1,000 - $2,499
- 10 Ticket Vouchers
- Line listing on sponsor page of FF program
- Line listing and link on FF website
Associate: $2,500 - $4,999
- 20 Ticket Vouchers
- Line listing on sponsor page of FF program
- Line listing and link on FF website
- Display or exhibition space at festival
- Invite to exclusive special events
Sustainer: $5,000 - $9,999
- 2 Patron Passes
- Line listing on sponsor page of FF program
- Line listing and link on FF website
- Logo listing and link on FF website
- Display or exhibition space at festival
- Invite to exclusive special events
- Opportunity to provide promo items for passholder bags
Partner: $10,000 - $19,999
- 4 Patron Passes
- Line listing on sponsor page of FF program
- Line listing and link on FF website
- Logo listing and link on FF website
- Logo acknowledgement on promo broadsheet
- Onscreen logo recognition before each festival film program
- Third page full color ad in FF program
- Display or exhibition space at festival
- Invite to exclusive special events
- Opportunity to provide promo items for passholder bags
- One 4 hour use of the Full Frame Theater (weekdays, business hours only)
Benefactor: $20,000 - $39,999
- 6 Patron Passes
- Line listing on sponsor page of FF program
- Line listing and link on FF website
- Logo listing and link on FF website
- Logo acknowledgement on promo broadsheet
- Onscreen logo recognition before each festival film program
- Logo on a tile in rotation on the FF website home page
- Logo on FF advertising and literature when possible
- Half page full color ad in FF program
- Display or exhibition space at festival
- Invite to exclusive special events
- Opportunity to provide promo items for passholder bags
- One 4 hour use of the Full Frame Theater (weekdays, any time)
Supporting Sponsor: $40,000 - $99,999
- 8 Patron Passes
- Line listing on sponsor page of FF program
- Line listing and link on FF website
- Logo listing and link on FF website
- Logo acknowledgement on promo broadsheet
- Onscreen logo recognition before each festival film program
- Logo on a tile in rotation on the FF website home page
- Logo on FF advertising and literature when possible
- Prominent logo placement on FF website’s homepage
- Onscreen logo recognition at public screenings year round
- Full page full color ad in FF program
- Display or exhibition space at festival
- Invite to exclusive special events
- Opportunity to provide promo items for passholder bags
- One 4 hour use of the Full Frame Theater (weekdays, any time)
Leadership Sponsor: $100,000 - $149,999
- 10 Patron Passes
- Line listing on sponsor page of FF program
- Line listing and link on FF website
- Logo listing and link on FF website
- Logo acknowledgement on promo broadsheet
- Onscreen logo recognition before each festival film program
- Logo on a tile in rotation on the FF website home page
- Logo on FF advertising and literature when possible
- Prominent logo placement on FF website’s homepage
- Onscreen logo recognition at public screenings year round
- Prominent recognition on one or more FF events/screenings
- Press release identifying new sponsor relationship
- Full page full color ad in FF program
- Display or exhibition space at festival
- Invite to exclusive special events
- Opportunity to provide promo items for passholder bags
- One 4 hour use of the Full Frame Theater (any day or the week, any time)
Did they have a kickstarter or indiegogo? What incentives did they have for each level of donor?
***First team***
***What kind of non-traditional film/video events have they had before? Things like Installations, 'Visual Soundwalls,' VJing etc.
***Are there ways in which they have expanded the typical film screening event? How have they branched out from sitting in a dark room in front of a screen?
Our website is our virtual face. Every day our site has incoming traffic, nationally and internationally. It's important that visitors are able to find the information that they need without being sent on a wild goose chase through our pages. We want visiting our site to be easy and painless, and for our visitors to have as good of an experience virtually as they would actually attending the event. Our goal is for the Visions site to be easy to navigate, to be aesthetically pleasing, and to easily deliver the information our audience is looking for without overwhelming them. The following exercise will help you see how important all of these things are to a first time (and hopefully a future repeat) visiting our site.
Answer the following questions about your experience with your assigned festival’s/conference’s website:
Is the layout easy to navigate? What makes it easy?
Yes, there are clearly marked tabs with drop down menus for each topic and then
the options also listed to the right in a navigation bar when you select a tab.
Is the layout difficult to navigate? What makes it difficult?
No
Can you find the information you are looking for on the homepage or via a link on the homepage?
Yes
Aesthetically, what catches your eye? What's cool about it?
It is very simple yet striking. It is all black and white which is aesthetically
pleasing and makes sense to me in terms of it being a documentary festival.
Aesthetically, what doesn't fit in? What makes it look bad?
I don’t think there is anything that doesn’t fit.
Should there be more information? Is the page too bare?
No
Should there be less information? Is the page too busy?
No
What would you do differently if you were to redesign this website?
Nothing
What would you keep the same if you were to redesign this website?
It works for me
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