This week was Cucalorus! Five days of great films, fun panels, and fantastic parties! The biggest thing that I paid attention to during Cucalorus were the sponsors. Even before the festival started, I was going through their schedule and circling the sponsors that I could approach. Since I am currently trying to get cash sponsorships, I was tried to distinguish which sponsors were most likely cash sponsors and which were most likely in-kind or media sponsors. I have compiled a list of those that I think are cash sponsors and they will be receiving an email from me this week!
One thing I noticed about the sponsors was that on the pre-screening slides, it felt like those were thrown together at the last minute. Harsh, but still true. When they advertised the private donors, I wanted those slides to have more on them. It was only the Cucalorus logo and the donor’s name. I think those were donors from their Kickstarter page, but I wanted there to be more to the slides. I also noticed the slides with sponsor logos were not evenly spaced so there were some slides that had 4 logo spots on it, but only 2 spaces were filled so there were 2 empty spaces on the slide. That bothered me.
Even though I am not in charge of parties, I still paid attention to the way they set up their parties and what they included at each party. I liked that at each featured party, there was some other big event that was happening as well. For instance, the visual sound walls, DJ and VJ events, and karaoke at the wrap party. At the visual sound walls party, I liked how they gave out 3D glasses to people as an added gift or prop. I thought that was really smart and good way to get people more involved in the party. One thing that I did not like about the parties, mainly the parties that took place at Ziggys, were that I felt like they did not think through the flow of the room. The bottom floor of Ziggys was completely cramped and hard to move and mingle with people. The music was also way too loud and made it hard to hear people. On the second floor and balcony it was much easier to talk to people. However, when I went to events at the Ironclad Brewery, the space was much nicer and clean, with plenty of space to mingle and talk on both the first and second floors.
Be sure to communicate all of these ideas with marketing, art and parties! So many important observations. All of this can make us better!
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