Sunday, January 24, 2016

Sponsorship Dirty Dozen

I am using the same Dirty Dozen I made last semester again, because my goal is still the same. I am still seeking business sponsors. 

1. What is the project supposed to achieve?
Raise money for the festival, form relationships and partnerships with businesses within the Wilmington community and nationwide, promote Visions with a wide audience.

2. Who is the customer?
We are targeting businesses in the local Wilmington area as well as some national businesses.
It is for the betterment of the festival in general and our guests.

3. What are the deliverables of the project?
Donations (monetary and in-kind), advertisement space, donated products (raffles, awards, food, etc)

4. What is the budget?
Will mainly consist of emails and me literally driving places to talk to people. 
We will be printing sponsorship brochures and letters which will cost money (that budget is still in the works)

5. How long will it take?
I am going to be doing this over the next few months and most likely into the spring. 

6. What specific skills are needed?
Organizational skills, timeliness, creativity, being persuasive, being outgoing, being sincere, being trustworthy, professionalism

7. What special resources are needed?

Contacts of local businesses the class thinks would be willing to donate. 
Printing paper for the letters and brochures 

8. Who is working the project? What is each person's job?
Shannon B. and me! Since development and hospitality have to work so closely anyway, she and I are going to tag-team the sponsorships. She and I will work together to go into the community to find our sponsors

9. What is the schedule?
Shannon B. and I have not talked about this in detail yet, but I have a rough schedule in my head.

9/23 - meet with Shannon B. to talk and plan out our attack strategy
By 9/30 - have a PDF version of an updated sponsorship brochure
9/30 - get contacts from the class of who would be willing to donate
10/1 - send out first wave of sponsorship emails

Shannon and I will create a schedule for follow-up emails, calls, and visits which is to come. 

10. What are the risks? (Small vs. large impact, likely vs. unlikely)
  • Large impact, likely: We don't get as much money as we need. 
  • Large impact, unlikely: No one donates anything and Visions has to take place in a box.
  • Small impact, likely: Our plans get delayed and we fall behind schedule with collecting money.
  • Small impact, unlikely: I have no paper for letters :(
11. How will you communicate with your team?
Shannon B. and I will probably just text each other or Facebook message each other. We will call if it is an emergency or if I have a funny joke that can only be heard.

12. How will you determine if the project is successful?
If we are able to charm our potential donors enough that they think we are hella rad and they feel that they should give some of their hard earned money or products, and that makes Visions happen in April, then I will consider it a success!

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